New Edition of the Worldwide Bestseller - with Best Russian Business Cases
Business practices of Russia's Life Financial Group were highly appreciated by "The Financial Times" and financial advisers of leading international consulting organizations such as WODW and 9SENSES.

MOSCOW, RUSSIA, December 07, 2011 /24-7PressRelease/ -- Business practices of Russia's Life Financial Group were highly appreciated by "The Financial Times" and financial advisers of leading international consulting organizations such as WODW and 9SENSES. This is proven by the inclusion of select business-cases from the Life Group in the new edition of the bestselling business book "Reinventing Financial Services What Consumers Expect from Future Banks and Insurers".

The Life Financial Group, which comprises seven financial organizations operating on the Russian market, became the only Russian company, whose business cases have been included in the book "Reinventing Financial Services: What Consumers Expect From Future Banks And Insurers".

This fact underlines once again the high standards of customer focused business of the Group, the excellent work of its management team and the successful implementation of leading technologies to build the qualitatively new "Bank-Client" paradigm in Group's banks.

The participation of the Life Group in the new edition of the book in the capacity of a leading expert on the Russian financial market is not only recognition of the achievements of the Group's team, but also reflects one of the basic tendencies of the world and Russian financial market: the very conservative business sector is re-orienting its focus towards the client.

Sergey Leontiev, President of the Life Financial Group: "A client-centered, open, mobile and innovative company with whom it is easy and pleasant to work - that is the bank we're aiming to be. In Russia banks are usually perceived as clumsy, slow, hierarchical organizations that are not aware of their clients' needs and make decisions bureaucratically, listening only to its own departments and employees, not consumers. We want to destroy this stereotype! The bank should have a human face."

How to build a successful and effective team of like-minded people is the message of one of the Group's cases, published in the book and devoted to their unique system of the personnel assessment. In addition, the book also includes best practices surrounding reconsideration the Mystery Shopper concept by the Group's management from the client-centered point of view. The story about using an essentially new WOW-approach to build a corporate culture in a wide retail network with the help of professional competence new to the Russian market completes the list of best practices from the Life Financial Group in the new edition of "Reinventing Financial Services What Consumers Expect from Future Banks and Insurers".

According to Sergey Leontiev, President of the Life Financial Group, "Companies which are not focusing their attention on the client, in the long-term perspective will always lose out to those who develop strong partner relations with them. From a customer-oriented model of business you can receive stable, long-term effect only building a special culture based on customer-values at all levels of the company. It is also very important to have a special control system integrated in all business processes which lets you reveal, realize and scale the best ideas, the best management practices for improving your client's and partner's loyalty."

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